At ArcelorMittal Dofasco, we are always looking to proactively develop new products in response to market demand.

Our objective is to ensure that steel continues to be the material of choice and our New Product Development projects contribute to that as we innovate to meet market demand like lightweighting of autos, the move towards more sustainable buildings in construction and higher strength tubular steels for our energy customers. The New Product Development Pillar is focused on maximizing value from our products and minimizing losses such as quality, cycle time, excess inventory and throughput that are generated during the development cycle.

There are more than 20 active New Product Development projects currently in our portfolio, evenly split between products in development for all major Automotive manufacturers as well as General Industries products for a variety of our customers (Construction and Manufacturing, Distribution, Tubular and Food and Industrial Packaging steels).

An important aspect of New Product Development is facilities and the capabilities of our equipment to make new steels. For example, a new Dual Phase 780 steel is being developed on No. 6 Galvanizing line for two of our major automotive customers. Forecasts for future vehicles indicate a requirement for high quality heavy gauge coated products from this coating line. Another example is our new product called LustreLok™ produced on our revamped No. 4 Galvanize/Galvalume™ line.